Visitors participate in promotional events for Beauty of Joseon, a Korean skincare brand operated by Goodai Global, during the K-Beauty Super Brand Week hosted by TikTok Shop UK.
The Sept. 12-13 event marked TikTok Shop's first K-beauty-focused showcase in the UK, drawing about 1,000 attendees across 19 participating brands. Beauty of Joseon said it posted its best single-day sales during the brand week, four times its average for the year through August, with interest in its suncare and skincare lineups running especially high.
The showing comes amid a larger drive into British retail that has placed Beauty of Joseon in more than 2,000 stores across the country's top beauty chains, including Boots, Superdrug, Marks & Spencer and Space NK. (Goodai Global)
minmin@heraldcorp.com
